the bresse pen is up and running will be a little while till processing....
First, before you can set prices, you need to know your input costs. Cost of a chick, how much they eat to get to target weight, multiplied by the cost of feed, how long it takes to feed them, etc.
IMO, the 'general public' isn't your target market if you're doing this for money and not as an expensive hobby. If you raise your meat birds in movable pens on pasture, you can end up with a premium product and get a premium price. If you target people who know the difference, and are willing to pay for it, raising meat chickens can be worth your time. I've seen pasture raised, dressed frozen 5# chickens in the $15-$20 range, depending on whether they're sold on-farm or at a market.
Wing:
To get high dollar, (if its available in you area), you need to go organic...and find some yuppies, my local Malvern Farm Market get really good dollars but they are boutique operations to folks that will pay extra...$8-10 for bacon...etc...BTW, I think there may be a premium market for Bresse...need to find the market...just my opinions...and wish I had 20 acres more.....
Most of my market for now is Asian and some older Mennonite, they like the idea of being able to come out to the farm and see the animals alive,,I also have a few Asian customers that buy live birds and then process their own...they even go catch their own...I just sit back and watch....