Very cool! I think it's fascinating that feathers, previously considered a defining characteristic of birds, actually evolved earlier. We assumed they were unique to birds because there are no living intermediates or related species that blur the distinctions. Now we are finding that feathers evolved in a branch of dinosaurs before birds split off, but birds are the only examples that survived to the present.
I'm thinking that the most primitive feathers were advantageous primarily in the realm of visual communication. When I see the microscopic images of "proto-feathers" they remind me of tiny versions of the adornments seen on reptiles today -- the various horns, spikes, shingles, etc. The genetic steps between scales and "proto-feathers" are small, suggesting a progression one mutation at a time. If we think of the path to feathers as something more akin to "funky scales that got ever funkier" it's easier to visualize, and falls in line with genetic evidence.