I sort of remember that. I didn't really pay much attention because ... pumpkin spice, paired with not-my-favorite-coffee-shop.Could be. But usually when pumpkin spice "flavor" is used, it's not real pumpkin. It's chemicals. There's was a big scandal a few years back because Starbucks pumpkin spice latte didn't have any real pumpkin in it. I believe they've since changed it.
I did put together a pumpkin cheesecake a few years ago, just to see if I could do it. I gave it to a co-worker for his family's Thanksgiving potluck. He said there were no leftovers. But he has a big family, so ....