I can relate to Glenn on this, maybe because we are both "old guys". I sell a lot of chicks locally and use various methods to communicate with customers, but it is a HUGE drag on my time, I mean hours a day. You can see that I am pretty "thorough" in my writing, this does not happen in seconds, sometimes I stop in the middle of an email or forum post and do a little research to ensure my memory is correct. We both need a "sales and marketing department" to do all this for us, but not many volunteers step up for that.There is something that I don't understand, why don't they improve their messaging system? It would be more efficient to e-mail or call, which is instant, than to send letters, which take days. Is there a reason behind this? It really seems to be counter-productive.
Glen chooses to focus his non-work time on growing stuff, I tend to focus my non-work time on communicating with customers. You might applaud my approach, but I don't have even 1% of the offering he has, especially when you consider he grows so many seeds and sweet potatoes along with poultry.
I am happy to "hold the customers hand", so to speak, and expect a sale to be expensive in terms of time, but I think of it as making a new friend. I can tell you from experience that this does not scale well at all if you are a single person with a full time job. I can't hatch 100 breeds of poultry to satisfy the demand of the masses, so I don't even try.