Thing is, outside of forums like this, there’s no-one else telling consumers that those coops aren’t all they’re cracked up to be. The company doesn’t look bad to anyone who‘s in the market for a backyard coop for the simple reason is that among the chicken keepers who buy one of the pre-fab style coops, and then go on to cram the “intended” number of chickens in there, very few will ever *know* that the reason they’re experiencing poor production, or sick & dying chickens is somehow related to a too-small coop with too little ventilation. Most will think of a thousand other reasons before they suspect that. Even if they are one of the rare keepers who seek vet care for their birds, it’s unlikely to be identified as the cause— or even a contributing factor. Unlike the people here, I have yet to hear a vet ask, “What is your coop like? How big is it & how many birds are in there?” More often, the keepers just replace the chicken and assume it was just “one of those things”.
The companies who produce the flimsy coops are the same ones who sell similarly produced rabbit hutches & dog houses. As a matter of fact, frequently you can find an almost identical model chicken coop as a rabbit hutch— they bump out a portion to make a nest box area, and remove a shelf inside and add a roosting bar instead. Sometimes it’s exactly the same thing, with a dowel in the box and in the instructions it outlines where to install it. By the time the purchaser realizes the coop/hutch/house is crap... they’ve usually already bought the animals that need the structure, and they're stuck using it anyway.
Until I found this site, I never knew a chicken could have a life expectancy longer than 3-4 years. I was raised thinking that the more eggs you got from a hen, the shorter her life would be. That was just the way it was. No one was taking a hen to a vet. Actually, you counted yourself lucky if you had a hen who popped out eggs like a gum-ball machine and lived into her 3rd year! Any eggs you got that year were a bonus! Now, admittedly, this was nearly 4 decades ago.