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 What research does Purina do to create their feeds?

Monica S

BYC Content and Advertising Specialist
7 Years
Nov 30, 2012
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Each bag of Purina Poultry feed is supported by strong research and successful trials. Before a new feed is offered to our customers, we perfect the recipe at our nutrition center. We know our feeds work, because we feed them to our own flock and monitor the results.

With the goal of providing the best nutrition to our flock, we measure several things each day, including:

  • Feed and water intake
  • Egg production
  • Egg nutrients
  • Shell strength
  • Egg white and egg yolk quality
  • Overall bird health and performance

This information helps us continually determine which feed ingredients are best suited for backyard chicken health and happiness.

All told, our feeds are supported by nearly a century of poultry studies, with chickens and other poultry being a vital part of Purina research since 1926. In this time, we’ve conducted more than 5,700 poultry studies with the intention of delivering the best in nutrition, quality and value to help you keep your birds happy and healthy.

Here are a few videos that show some of the research from our farm:
 

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