- Mar 11, 2007
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Here's my marketing advice: I always thought it would be a good idea to design labels with pictures of your individual hens. You could print a page of "Daisy" labels, and then a page of "Flora labels and so forth. Put them randomly on your egg cartons. They could say something like, "Meet one of your hens," or "Meet one of the flock." They don't have to claim (and shouldn't!) that all the eggs in this particular carton are from this hen. To the label, add your favorite pretty picture of her, a short sentence about her breed and a sentence about her personality or preferences ("She loves fresh clover!").
Would that not be cool? I'd love to buy eggs like that! That's what I intend to do with my eggs whenever I have enough to sell. That type of label absolutely shows that your hens are not industrial cage dwellers (the poor things). You know them each by name. You know what they like; you know their personalities. The consumer would have the feeling of buying from a family farm, which you are. They'd have a feeling of getting to meet the birds, and it would pique their appreciation of your product. The whole time they're eating their scrambled eggs--yummier than any scrambled eggs they've had since they can remember--they'd be thinking of Flora, the pretty little RIR with the comb rakishly cocked over her bright left eye.
You all are welcome to this idea. The only thing I ask is that if anyone gets drippingly rich off of it--or even only fairly prosperous--you'll remember me and donate a nice big coop that I can fill with chickens.
Would that not be cool? I'd love to buy eggs like that! That's what I intend to do with my eggs whenever I have enough to sell. That type of label absolutely shows that your hens are not industrial cage dwellers (the poor things). You know them each by name. You know what they like; you know their personalities. The consumer would have the feeling of buying from a family farm, which you are. They'd have a feeling of getting to meet the birds, and it would pique their appreciation of your product. The whole time they're eating their scrambled eggs--yummier than any scrambled eggs they've had since they can remember--they'd be thinking of Flora, the pretty little RIR with the comb rakishly cocked over her bright left eye.
You all are welcome to this idea. The only thing I ask is that if anyone gets drippingly rich off of it--or even only fairly prosperous--you'll remember me and donate a nice big coop that I can fill with chickens.
