We sell everything we get our hands on for $4 per doz, as range raised tractor chickens, without meat byproducts. Vegans and health food types and those that dont like cage productions keep us short of eggs. People come out and SEE chickens of all kinds of descriptions, instead of just a white layer, and get overcome with the beauty of the birds that we partner with. They seem surprised that they just dont run off, instead of coming home every night.
Maybe you should approach your marketing to the HOME GROWN, or Mother Earth direction, and see if it changes the buying attitude. At $1.4 a doz, I could not pay for the feed let alone make a profit. Make a few rules about Free range, no meat supplements, or what have you and stick to it. Part Gimmick, but staying real will attract a Nitch market. Particularly if you expain 'fresh' against shipped and storage eggs, that have watery whites. Are Brown eggs more nutricious than Battery eggs? Probably not, but my layers are happy in the sunshine, and enjoy a summer shower like nothing else.
Maybe you should approach your marketing to the HOME GROWN, or Mother Earth direction, and see if it changes the buying attitude. At $1.4 a doz, I could not pay for the feed let alone make a profit. Make a few rules about Free range, no meat supplements, or what have you and stick to it. Part Gimmick, but staying real will attract a Nitch market. Particularly if you expain 'fresh' against shipped and storage eggs, that have watery whites. Are Brown eggs more nutricious than Battery eggs? Probably not, but my layers are happy in the sunshine, and enjoy a summer shower like nothing else.
