I feed it in a 1:5 to a 1:7 ratio, depending on the breed and time of year...I mix it with scratch or scratch and all-stock or sweet feed.
I throw in a scoop of scratch, a scoop of sweet feed, a scoop of scratch, a scoop of sweet feed, a scoop of Ultra Kibble...and fill the big metal trash can like that.
I like to mix it with hot water and let it sit for 10 minutes when it's cold out- it even smells good when it's wet!
The UltraKibble has a 40% protein rate, so that factor and the added spices and fats make it really a great way to feed. I find they eat a lot less after the first month, as their systems become less needy- it's high enough nutrition they don't have to eat every minute because they're absorbing more from their feed. That means less waste, too!! Less poop, and drier and better poop, to boot.
I found it makes my feed cost me less, ultimately. The first month, not so much...they eat a lot the first month until they get used to getting better nutrition and not needing to eat all the time.
I won't be going back to mainstream feed.
They're coming out with a chick kibble, too!