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I agree with that. And I will say that hatchery birds can be wonderful, lovable, great birds to own. Still have some from my original hatchery order all those years ago (I'm sure they no longer lay, but those old girls are the queens of the layer flock.)
I think my biggest problem with hatcheries selling things they define as specific breeds matches what Krys says. I can't tell you how many times I've seen some poor kid bring his/her hatchery birds to a show, only to have them either do poorly or even be DQ'd because of faults that they didn't know the birds had. They thought they were buying birds that were good examples of a given breed, when they most assuredly were not. The EEs that are sold by hatcheries as Ameraucanas are a good example, as are the Dutch. Various hatcheries sell colors of Dutch that are nowhere available in purebred birds in the US, and which are obvious crosses with OEGs.
I called one of the big hatcheries once and had a long talk with the owner. His contention was that since he bought the birds from a "breeder" they had to be purebred. Never mind that the original source had crossbred the birds with OEGs (this was well-known at the time.) The hatchery owner told me "After four or five generations a cross bred bird is now purebred" which is just not the case, IMO.
Crossbred birds will have faults that can crop up for many, many generations. And putting colors into a line of birds that don't exist even in the country of origin, doesn't make them purebred birds. Yet hatcheries can and do sell such birds as examples of a given breed, and those new to birds buy them thinking they can eventually show them and do well. That's what I find most disappointing about this sort of behavior by hatcheries. When some poor 4-H kid who buys them thinking they are getting birds they can show (not knowing any better), and finding out later that the birds they've cared for and grown to love cannot be shown anywhere, because of one fault or another. That to me is the biggest problem with hatcheries, when kids get disappointed because the hatcheries aren't clear that their birds aren't going to compete well at shows. And some hatcheries even make it seem as if the birds will do well! Granted, perhaps at some small fairs they will. But at any state fair, or large county fair (not to mention sanctioned show), such birds will not do well, and a kid goes home disillusioned and upset.
So please don't get me or others here wrong, I don't think anyone is saying that hatchery birds are bad to own (as long as you know what you're getting into), or that anyone who buys them is some sort of second class citizen, that's NOT at all what we're saying. What we're saying is, when a hatchery misrepresents what they have, people who don't know any better get hurt, and that makes us angry. Does that make sense, I hope?