It is organic, like Scratch and Peck, maybe it's also soy free (and maybe even corn free?) like S&P, I don't know, but S&P is whole grains, fishmeal and vitamin/mineral mix, Modesto Milling comes in pellets and crumbles like other conventional feed which makes it more prone to going rancid, so it has a shorter shelf life and all that.
They started carrying it at the local feed store, so I saw it... I think S&P has a better product from a nutrition point of view, but MM is a bit cheaper and a bit easier to feed.