Don't know if this is weird or good, just a story.
Back in the 70's I worked after school at the local hospital in the kitchen. A coworker was making egg salad sandwiches for the cafeteria. She accidentally used cinnamon instead of paprika in the eggs. I jokingly said just tell everyone who buys them that it is a special new recipe. So we did just that. Told everyone who bought it that it was new recipe, and if anyone did not like it we would refund their money. Sold about 2/3rd of the sandwiches, not a single person took the refund, and one came back and said it was really good.
Imp