I started this thread to share some information for those who had "natural" inclinations. While I was disappointed in the "fake news" feedback, I do understand its roots. Here is the transcript of a conversation I had on the topic. Maybe there is some information contained therein which may help someone.
Ames: [10:11:01 AM] Welcome to our real-time support chat. How can I help you today?
BeechBum: [10:11:01 AM] is there a product that you would recommend for the floor of a chicken coop?
Ames: [10:12:08 AM] Well, we are a manuf of waterproofing material. Floors.. are you looking to waterproof it or do you want a Floor and Porch type paint?
BeechBum: [10:13:35 AM] poop proof so I guess that means I am looking for water proof. Just want to be able to wash off the floor without it absorbing.
Ames: [10:16:57 AM] We do have a product Safe-T-Deck, smooth, for Interior use. The granulated is for exterior. Both are a preservation for wood or concrete. Im assuming yours in plywood. Otherwise our liquid rubber type are a little tacky when dry so better for walls and when applied to floors you would need to apply a Floor & Porch type latex paint over it. I do not know if this is what you're looking for.
[10:18:10 AM] If it’s just to have ease of washing off, You have many choices to choose from with any floor paint, sold in a variety of Hardware stores.
[10:18:54 AM] I’m not trying to talk you out of our product; I just think you might be looking for a less expensive product that would work just as well.
BeechBum: [10:20:16 AM] I appreciate the feedback. As for the Safe-T-Deck, I presume it is a bit sturdier than a latex paint.
Ames: [10:22:19 AM] Yes. But with a strong background in paint, you would need specialty floor paint for what you need. Any basic wall latex paint will deteriorate and be walked off. I can suggest products if you need to
BeechBum: [10:24:53 AM] sure
Ames: [10:27:51 AM] Go to any hardware store. Home Depot etc. Because of the high "acid" from chickens, I suggest looking at allkyd paint. Something that is durable.
BeechBum: [10:31:08 AM] Thanks, just to be clear, what would be the primary concerns in using elastomeric?
Ames: [10:32:25 AM] Well, It would be a two coat process for you. An expense not probably want you would want for a chicken coop, but elastomerick will expand and contract with the temperatures so roofs, roof decks, etc., last longer.
[10:33:33 AM] Our products are water-based so they are environmentally friendly. Homeowners can apply it easily and have results that last a long time.
BeechBum: [10:33:35 AM] two coats - as in primer and final?
Ames: [10:35:33 AM] The elastomeric products need to be top coated if; 1. on the floor, 2. or exposed to UV rays. If on concrete, you always need a primer- with most products. Our Blue Max is an exception because it is highly adhesive.
BeechBum: [10:37:26 AM] FYI The reason for the question is, some folks are using BlackJack sealer which is for drives and such. Probably not the best choice.
Ames: [10:37:49 AM] Oh gosh no, I would think not for livestock.
[10:40:11 AM] These are asphalt type or silicone type coatings. Silicone can not be used ever in conjunction with our products and most of any others as well. You have to remove it because they don't stick to it. or itself for that matter. Asphalt doesn't last as long it starts to crack and needs repair after 10 years.