This past year I had some broad-breasted white and broad-breasted bronze. They were free range, non-organic. Sold them for $2.50/lb, primarily to cover my costs and give me free meat. Next year we'll be raising heritage breeds, free range non-organic and will be going for $5/lb. From the various heritage breed websites I've looked at selling table-ready birds this comes in well below the retail price of a heritage bird. The next closest I've seen in price is $5.25/lb by another small producer.