nminusyplusm
Crowing
I love this word: quackery!
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Me too, it's a great word!
Also beware of sciencey-sounding (but really unscientific in its usage) jargon surrounding all this nonsense, ex. "nanoparticles", "colloidal", "non-colloidal" etc.
https://www.quackwatch.org/01QuackeryRelatedTopics/PhonyAds/silverad.html
https://en.wikipedia.org/wiki/Colloid