I don't know about his label stuff. Why are Almond juice products allowed to advertise as "Almond Milk"???? It's got nothing to do with milk. For some reason there is a big push to get rid of real animal products, thus all the almond milks, the impossible burgers, etc. I don't go for it. I think it's a deception created to deflect the fact that Greenhouse Gas is primarily from our transportation habits (30%). Agriculture is only 10% of the total. I'll shut up now. Sorry. . . .☹Eh...too much bad info on the net, so can't give it much weight without knowing the actual source, and the full quote/context.
Thankfully they cannot be labelled as such. Because it cannot be called "chocolate" unless conforming to certain standards, the consumer is not mislead by the same term for a different product.
Wonder if this has to do with the supply of chocolate. It is an agricultural crop, often grown in unstable (politically) areas. Not sure if there are any crop viruses/illnesses affecting the cocoa trees either. If so, then that may be why they are trying to lobby so they can call it "chocolate".