At some point, however, somebody somewhere delineated the certain crosses with the names. I don't think the folks at Poultry Magazine in their research just made it up, they have specific names for specific crosses! However, I do think the hatcheries took the shortcut of ignoring what was an attempt to categorize certain combinations of RSL for the convenience sake of just calling them whatever they wanted to....be it marketing, laziness, ignorance or whatever. I don't have the information handy, but it would be nice to know what the sources are for the *assumption* that RIR/NHRxSLW=CQ.... I've thought it was that combo for a good long time, longer than Mr. Shrider's Poultry Magazine article.
In no way did I mean to disparage anybody's bird or their right to call their bird whatever they want. But -- dang it -- if I send somebody to the store to get a nice merlot blend, they better not bring me a chianti red blend and tell me that it's all the same because it's red wine! Get the difference?
Frankly, I think the hatcheries have come across looking pretty silly with their RSL marketing. A savvy consumer can tell that they often haven't a clue what they're breeding, and because it's a RSL slapping whatever label on it they feel. And so unless somebody's seriously into branding, one hatchery's Cinnamon Queen is totally unlike another's...which is unfortunate for the consumer who, if used to one particular cross of bird, is sold another bill of goods.