When you comment on heating the barn so to speak, keep in mind that no one is installing a forced draft furnace here. You people act like we are going to install a nice cozy fireplace setting! Give me a temperature that the inside of the coop should be kept at and thats what I will make sure it stays at. At what temperature do chicken producers keep their housing at for maximum efficiency and guidelines all year long? I'm sure there is answer for that.
That's easy information to find--German research says 18 degrees C for optimum laying. Research out of Virginia Tech doesn't mention heating the barn at all. That's as far as I looked.
However--there's a big difference between a commercial poultry operation and a backyard flock. Our hens go outside. Hens in a closed, lighting controlled barn for their entire lives don't need to be acclimated to the cold. But when you have animals moving between the coop and the outside all day long, it's not good for them to change ambient temperature all the time.
No one is saying don't heat the coop when it's -20 and the wind is howling. What we are saying is that a well-insulated, draft free, dry hen house is all that is needed at normal winter temperatures for most of the lower 48. For most of us, the risks outweigh the benefits for supplemental heating, but if you're in South Dakota or northern Michigan and the wind is howling and it's -25 and the hens are freezing and you're getting frostbite, by all means, put a heat lamp in there!