Agreed, it's nonsensical.
Ask Anheuser Busch how that Bud Light campaign turned out. Stupid, nonsensical, but someone thought it was a nifty idea.
If you don't understand the difference between a marketing exec thinking New Coke, Pepsi Zero, or the current A-B social tempest might be a good idea, and A-B deliberately tanking their beer business in an effort to sell more soda coozies (the effective "motive" behind feed companies tanking their feed to drive up egg prices), then I submit that perhaps you have yet to acknowledge just how objectively stupid this particular theory is.
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