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I'd be happy to look at it!
From reading comments to news stories about backyard chickens, it seems that people are worried most about (1) smell and filth, (2) noise, and (3) bird flu or other health problems. I agree with Eggs-Actly below that the more chickens can be seen as pets, the more persuasive the brochure would be, so it might be good to compare them to "traditional" pets. For example, you can say that any animal's droppings create odor and filth if not cleaned up regularly, a hen is quieter than a barking dog or a parrot, and although chickens may get sick like any other pet, there is no data regarding backyard chickens spreading bird flu to humans because it has never happened. (I'm not
positive about the "never" part, but I didn't find anything when I searched recently. Besides, the H5N1 avian influenza virus neither infects humans easily nor transfers between humans easily, which is why the once-feared pandemic isn't such a concern anymore.)
You may want to consider the eggs argument as kind of secondary. To people who aren't into raising their own food, I think the idea of where their food comes from -- or worse, the thought of having a chicken "farm" in their neighborhood -- may put them off a bit. Maybe characterize it more as just an added benefit of pet chickens (which is especially nice in this era of food recalls and factory farms where animals are treated horribly).
Hope this helps! Good luck and