I would have bought the cheaper stuff before paying that. That isn't even a days worth of feed at my house. I was complaining that it went up to 14.99 here, nearly doubled. I went elsewhere. But I don't buy Organic either. I guess I don't. I just buy chicken feed and come home and pour it in the tub it goes in. Now i'm back to buying store brand feed since Dumar went up so high.