- Jun 4, 2011
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Viacom isn't targeting anyone. They are a business and businesses exist to make money. The fact that there are so many people who want the programing shows that they are successful at producing quality shows. Therefore, they are entitled to be paid for that.
They didn't just call up DirecTv and say "we want more money. pay by tomorrow or else" The contract was up; these discussions start months in advance. The 2 companies negotiated. Viacom didn't lower their price enough so DTv tried to use the power of their customers to put pressure on Viacom to relent. Plus, it always helps to paint the other side as the bad guy just in case things don't go your way.
These situations happen with all cable and satellite providers all the time. Sometimes they are handled quietly and other times it's more public. I believe that it was Time Warner and AMC that were recently renegotiated. There were little tickers and commercials for several weeks of "let them know you don't want a rate increase!" "AMC is trying to take advantage of our loyal customers" and so on. *YAWN* Either way the company is going to raise rates sooner or later. I would rather it be because they are keeping services I want instead of the usual "cost goes up, services go down" thing that we usually get.
They didn't just call up DirecTv and say "we want more money. pay by tomorrow or else" The contract was up; these discussions start months in advance. The 2 companies negotiated. Viacom didn't lower their price enough so DTv tried to use the power of their customers to put pressure on Viacom to relent. Plus, it always helps to paint the other side as the bad guy just in case things don't go your way.
These situations happen with all cable and satellite providers all the time. Sometimes they are handled quietly and other times it's more public. I believe that it was Time Warner and AMC that were recently renegotiated. There were little tickers and commercials for several weeks of "let them know you don't want a rate increase!" "AMC is trying to take advantage of our loyal customers" and so on. *YAWN* Either way the company is going to raise rates sooner or later. I would rather it be because they are keeping services I want instead of the usual "cost goes up, services go down" thing that we usually get.