Anconas: One flock of show quality blacks. One flock of black, blue, lilac, lavender, silver and chocolate show and breeder quality. I keep a total of 20-25 breeding birds year round.
Muscovy: I breed mainly for barred and hard to find ripples. Just started breeding looneys last year. I have a quad of ripples, a trio of looney, and roughly 10 barred in various colors
Call ducks: Specialize in ancona patterns in black and blue. Working on chocolate. Roughly 40 birds
Silkie Ducks: working on breeding ancona patterned silkie ducks. This season will be my first generation of these project birds. I have 8 pairs of pure silkie ducks to work with
I hatch roughly 400 anconas, 250 muscovy, 150 call ducks and 50 silkie ducks a year (give or take). I will hatch a couple times a year strictly to pick future breeder birds. From these, i raise all ducklings up until they are fully feathered and partially filled out (4-6 months depending on the breed). From there, I selectively cull or sell (as breeding or pet stock) for conformation and pattern/color traits.Some birds are simply added to the flocks for the next breeding season. Other birds are used as replacements for current breeding stock that may have a slight flaw. Older bird goes and young bird takes it's place.
Extras are sold or butchered. I end up with MANY excess drakes. In the past I've grown them out and filled the freezer. But this year I have advertised locally, selling them at a discounted price as sexed ducklings and plan to sell them strictly as meat ducklings. Much less feed for me to go through and less work (butchering is a pain if you have more than a dozen or so to do, lol).
As for advertising- I do a lot of it through social media. But I have gained an excellent reputation over the years and a lot of my customers are simply through word of mouth. I am NPIP tested which allows me to ship out of state which also helps as local markets tend to change each year.
Quality of my birds and stock helps as well. They are not breeds you can simply buy at a hatchery and they are much better quality, bred for many traits that hatcheries simply don't care about (such as temperament, foraging ability, broodiness, etc)