I live in a small agricultural community in the mountains, 2 hours from anywhere. And, yet, when the locals see my assortment of chickens, they tell me they never saw any like these before. They had just plain brown or white chickens. Didn't know they came in all these colors. The coop *really* blows their minds!! All they ever knew about was chickens running around the yard, or those huge hen houses. They rarely use manure, choosing chemical fertilizers, too. Organic isn't in their vocabularies.
Of course, in this case, it's not stupidity or arrogance, it's a lack of exposure. But, it's really interesting to see how little "traditional" farmers know about raising sustainable food. They need almost as much education as the city folks ... in fact, sometimes it's harder to teach the farmers because they've been doing it this way for so long. I'd like to see a sustainable farming program implemented in our school. Now THAT would be a real education!