What Illia said.

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the problem with saying that "non-standard" Ameraucanas aren't Ameraucanas is that it goes against a thousand years of animal husbandry. One of the things man first discovered is "Like begats like" From there, he realized that by selectively breeding certain individuals he could get the desired results in the offspring.
Then came naming these particular varieties and even more careful selection to insure that they would breed true, that A + A = A. No matter what.
Now, you have the Ameraucana Breed Standard that says A + A = C in certain cases. If that is the case, then by technical definition, the Ameraucana isn't a breed. To be a breed, the offspring must breed true.
So if you take 2 purebred animals and breed them, then the offspring is the same breed. Even if it is purple with pink spots. It's like saying if I take pollen from this carrot plant and pollinate that carrot plant, then I will get tomatoes.
ETA: this is why there is so much confusion. Things that are solid principles in every other species suddenly don't apply.
Now, you have the Ameraucana Breed Standard that says A + A = C in certain cases. If that is the case, then by technical definition, the Ameraucana isn't a breed. To be a breed, the offspring must breed true.
Also from the Ameraucana Breeders Club, "As you may know, a breed is NOT a BREED until the APA or ABA say it’s a “BREED."
Color matters for a breed, because it is one of the characteristics of the breed. We are not talking about naturally occurring animals. We are talking about animals that have been selectively bred for certain characteristics. If a chicken produces a chick that doesn't meet the standard, the chick cannot be called one of that breed.
Those who disagree can start their own organization and set their own breeding standards.
Or they can choose to not join ether an do what they want. Cause again those clubs can only make rules for there members.
Or they can choose to not join ether an do what they want. Cause again those clubs can only make rules for there members.