Nurse nettie...the customers you have now, you have to hang on to, & do so by bending over backwards, & uncharacteristically niceness...if they bring you new customers, give the referee's a free 1/2 doz eggs...this way, you can start a "chain reaction" & then show how your product is FAR supierior to others, likewise, undercutting your competition ALWAYS wins customer, along with treating your customers speical. Give your customers what they can't get at your neighbors, or some other town...clean fresh eggs, uncomperable customer service, & a PRICE that can't be beat...three great ways to beat your competition...goodluck...Nothing like WORD O' Mouth, for free marketing...