Excellent suggestions above. I start out with a plop of it on a piece of cardboard or paper plate, or other such shallow container. If they've been eating dry crumble, you can sprinkle some dry on top of it to help them over the "OOOOHHHHH THIS IS NEW. THIS IS DIFFERENT. THIS IS SCARY. DON'T TOUCH IT!!!" adjustment period. If you have been giving them scrambled eggs, you can also drop their scrambled eggs on top of the FF.
My routine: Day one, I have the brooder set up with paper towel covering the shavings. I sprinkle dry crumble on paper towel, put some directly in front of their MHP, and may even sprinkle some inside the entrance of the MHP. I also have water set up very close to the MHP. AND a standard mason jar w/base feeder full of crumble.
Day 2, when chicks are eating well and using the feeder well, I remove the paper towel, move water and feed back away from the MHP.
Any time after that, when they are eating and drinking well, I introduce a clump of sod, scrambled egg, and fermented feed.
As soon as they are eating the FF well, I stop offering dry feed.
ALL my chicks get Poultry Nutri Drench in the water daily for the first week, then with decreasing frequency the second week. I usually give it to them 2 x per week for the first month or two. I use sugar in the water on day 1.