The problem is that Purina has/or had a warm and fuzzy reputation but the reality versus their marketing is that they make horribly inferior pet foods. I was in the culinary field for 25 years and look at everything that my pets eat critically. Thankfully with the advent of the internet consumers can make informed and intelligent decisions regarding what they feed their dogs, cats and chickens. I wouldn't touch Purina if it were free. I feed organic grains to my flock of 16 mixed breed chickens. I also gave my hatchlings only organic grains from day one. My flock has never been ill yet a friend that has fed Nutrena has had many health issues. For me feeding Purina is like feeding my children all Kraft processed foods.