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... If you believe having NPIP status will allow you to charge more and help you sell more - well I wouldn't hold my breath for that to happen sorry to say.
Now for interstate sales what your state requires for their NPIP program doesn't mean squat to the state the buyer lives in. The seller must meet the poultry health requirements for the state the buyer lives in. Some states require simply NPIP to the P/T level, other states require that plus AI testing while still others require NPIP to include P/T and AI level plus veterinarian health certificates for each bird. Each state has different requirements for poultry coming into the state. What your state requires for NPIP may or may not be acceptable to the state the buyer lives in.
I agree with both statements. NPIP certification won't necessarily bring higher prices, but sometimes for a buyer who already has flock certification it may make your birds or hatching eggs more attractive than non-certified birds or eggs. And definitely the buyer state rules apply.
I would add that a state will occasionally declare an emergency and toughen up their requirements or restrict poultry movement altogether, as is happening now in some California counties with the Newcastle outbreak. It's important to know what is going on on both sides of the transaction. You probably don't want to send your birds to a possible bird death/disease zone, even if you get paid for it.
Many poultry buyers know nothing about poultry diseases or NPIP, so they don't put any value on certification. They don't realize that NPIP tests only for pullorum, and the AI free is only testing for avian influenza. Neither test will reveal other diseases like Newcastle.