i know this is going to disappoint a lot of people on here and at the risk of losing a few friends i really just need to get this out. so here goes: whenever i dispense my tooth paste, i squeeze from anywhere from the top of the tube to the middle, depending on my mood that day or just where i happen to pick it up. i'm really pretty lackadaisical about the whole thing. ive tried to start by squeezing a new tube from the bottom and its just not me. only when i get to the bottom of the tube will i then squeeze from the bottom and i really don't feel bad about doing it this way. i looked on both the tube and the carton it came in and it doesnt have any instructions about the proper way to dispense. i am man, hear me roar.