I bought 2 chicks as an impulse buy at a local feed store. They were labeled "Ameraucana", which I wanted, and was SO excited to find! Guess what...they are NOT ameraucana. Further, they are horrible birds. One has a crooked off center face and has some splotchy leg feathering (bad genetics) and a sour personality. The other is just a horribly bad natured bully who is now influencing my nice natured birds. I just called the feed store to ask which hatchery they came from and it was Ideal. If this is an example of their genetics and their ethics (in knowingly mislabeling Easter Eggers) I would give up chickens before using them again. Now I have to deal with culling, or trying to rehome these two misbegotten creatures.
I would not recommend Ideal to anyone based on this experience. But I do hope they read this. Hatcheries put out so many birds that they just cannot not track lineage or cull for bad genetics. And they are just not set up to even consider breeding specifically for personality. But personality is a big factor for those of us with tiny little flocks who interact with our birds. My suggestion for ANY hatchery is to divide off special breeding groups for "pet" chickens. Of course that would affect profits, but they could charge slightly more for birds that are bred to have better dispositions.
I know there is no way to track the lineage of birds and cull the bad genetic line, but this really is an issue they need to figure out.
Other hatcheries are giving up the misuse of the name "Ameraucana", in favor of Easter Egger, or olive egger. Ideal should do so also. In the history of the Ameraucana, the hatcheries were using that name before the breed standard was set. However, in the fight over the breed standard, the hatcheries lost and their birds do not meet the breed standard that was created. It is misleading to keep using the name, now.
So does any of this apply to Ideal's other breeds? I have no idea, but I would not risk taking that chance with the small quantity of birds I can have.