1. Read Michael Pollan's book, The Omnivore's Dilemma. In it he addresses the cost of industrial meat, not just in dollars but in the costs to society: antibiotics, farm subsidies, input v. output (explained in the book), chicken waste, animals' quality of life, etc.
2. I went to my local farmer's market. You'll note I live in a largish city (2nd largest in WA State). There was a vendor selling whole chickens for $12. It was a good deal because I know her and know her reputation. I've had her meats before and they are truly superior.
My DBF is unemployed right now and we're watching every penny. We try to eat as healthfully as possible and still eat inexpensively. Right now that means reducing how much meat we eat. It also means eating cheap, industrial meat when we do eat it. We didn't buy a chicken today at the market but if we had, I would easily have made 4-6 meals plus stock from it.