That's not just membrane, part of the yolk is still there and the navel is not closed. This baby is at high risk for bacterial contamination...peritonitis...which is fatal. First rule of order is cleanliness...you can wipe with iodine or Betadine, line a deep cup or bowl with a nonstick gauze pad, and place butt down in the container, and place it in the brooder NOT directly under the light so as not to cook it.