Welsummerchicks put it well.
Regionally speaking . . .
I suppose that "market" could have a different connotation depending on the region. So, it would be advisable to know your locality and how "market" would be interpreted there.
I know that there are differences west coast, mid west, east coast, New England, south, etc.
It my area, we are quite spoiled when it comes to shops, markets, grocery stores, etc. Any time I travel throughout the U.S., the thing I miss the most are the quality of our grocery stores. My expectations are much different -- and higher -- than the stores I've visited in the midwest and in the south west.
There are some places where you can "define" your own meaning with certain names. Market, for instance, is a name that would work well in the Seattle area, and more -- YOU can define your type of market.
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My personal opinion . . .
I am fussy. There are certain shops, stores, businesses that I won't enter for no other reason than I dislike the name. I don't even bother to find out anything about the business because the name doesn't appeal to me. There has to be an overriding reason that draws me in to "discover what I've been missing".
For example:
I I prefer vegan and gluten free foods. I don't like fried foods either. (They taste good, but they are not good for me.) In my town, I am very disappointed with choices for breakfast if I want to eat out.
One day, I was bitterly complaining to my daughter about the lack of healthy choices in town. She said why don't you go to xxx xxxx. The name of the restaurant is the name of a beast and has a cheesy logo on the door. It is one of three in a small national chain. I never even looked past the name or the door in two years, but I desperately looked for a place to eat that met my needs. I "relented" and followed my daughter's lead. It was and is FABULOUS. They have organic, non GMO,vegan and gluten free and raw foods and home made -- truly homemade -- soups. (Meat, too for meat lovers.) I am good friends with the owner now. I also told her that I would have gone in a long time ago had it not been for the name.
The problem with the name for me was that it didn't reflect what the business offered, I didn't recognize it as local, and the cheesy logo seemed phony, verses authentic, original, and local. Those were contradictions with the food I was looking for: original, local, authentic.
(As an aside, the only draw back to this restaurant is they only serve breakfast one day. If any of you recall Jack Nicholson in
As Good as it Gets, you may recall he required the same restaurant, table, and waitress for lunch and the lengths he went to ensure he got them. Well, suffice it to say, the owner will open a few hours early -- just for me -- so I can have the breakfast I want!
)
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Moral of the story . . . pick a good name that is tailored to the customers you want.