The thesis behind Wid Card's book , quoting:
"The laws of Mendel, Galton and Darwin are
 too highly scientific for the average breeder.
 The many ramifications of the recessive and dom-
inant are dark and devious ways which lead the
 beginner or the mind not scientifically trained
 into a wilderness of conjecture and the morass
 of perplexity, confounding and confusing all efforts
 into an aimless circle which ends only in failure.
 Throughout all these pages it is my purpose to
 avoid all semblance of thought, methods or laws
 which the ordinary breeder and average fancier
 cannot easily understand and apply for his bet-
 terment. Mendelism may be the true solution
 of the breeding problem and can perhaps be suc-
 cessfully used and applied with far reaching re-
 sults by one scientific enough to understand its
 premises. For the average fancier to delve into
 the scientific mysteries of Mendelism is like chas-
ing the rainbow for the pot of gold.
 By using common sense reasoning in the study
 and application of nature’s laws, with wide open
 eyes, as cause and effect unroll in plain and under-
 standable formation in the reproduction and evo-
 lution of all animal life. the diamonds Of a materi-
 al success are unearthed. Therefore we present a
 surer and safer method for the average breeder or
fancier, because devoid of technical terms and en-
 tangling ideas and premises, so confusing and ob-
 scure to the common man.
 Be it far from me to decry the value of Mendel-
 ism or any deep scientific delving into the mys-
teries of life by men who devote their lives to an
 earnest, honest search after the truth. I simply
 state a fact when I say that these higher sciences
 are as an unknown language of high sounding
 words which convey no meaning to the average
 breeder. It is also a fact that the majority of
 successful breeders the world over are those who
 have built and bred on the safe ground of common
 sense reasoning as applied to animal breeding; a
 sort of a science which produces, protects and pre-
 serves by its very simplicity."
 Wid Card , "Breeding Laws"  Pages 11, 12.