It does have a peculiar smell. I recall the honey having a very strong flavor and the smell of the flowers being quite distinctive. I wouldn't characterize it as unpleasant, but it can be quite strong, especially in the early evening. The flowers are small and use the scent to attract pollinators which are typically small insects rather than bees. My recollection of the smell of manuka oil vs. tea tree oil is that I thought tea tree oil had a more unpleasant smell. It has been a while since I have used manuka oil, so I my memory may be a little off.