Don't assume... Nobody is advising this. Some people might pick them up for esthetics or because they don't know that it's totally fine if they don't. Molting is a natural process in the chickens' lives. Feathers on the ground are normal and natural. Chickens might be eating them out of curiosity, boredom, or a lack of protein. I'm honestly surprised that feather fixer is only 18% protein (if that's even true). 18% is not high at all, in fact it's below the optimal 20% which is what's recommended for laying hens, growing chicks, and overall health. I thought feather fixer would be higher. I feed Purina Flock Raiser year round and have no feather eating problems - it's 20% protein and good for all ages (just make sure to provide calcium on the side for the layers, as there's no extra calcium in this feed)....watching this. Didn't know it was advised to pick up molted feathers.