Need a vote on a new SHOP LOGO

[PineappleMama]

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[yomama]

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[Joz]

Frankly, I prefer the font on the first one... looks more customized to me. But I do prefer the picture in the 2nd logo.

 

[vfem]

Ok... larger font and moved it to the right (someone suggested that)?

Or should I move the text back to the left lower side?

 

[vfem]

Ok... I prefer this corner more:

 

[HaikuHeritageFarm]

Whoa! I can't BELIEVE I'm in the minority! I LOVE the font on the first one. The font on the second one looks like my mom made it with one of the old stock fonts on MSWord. Not be mean but...the first one is just so much cooler!

Maybe it depends on who you're trying to market to? But, the first font is just much more unique and it kinda actually looks like a LOGO whereas the second one just looks like you wrote Fogl's Kitchen on a photograph. The first could stand alone as text only and still be recognizable as YOUR brand, the second could not.

Sorry, I'm a typeface geek and did a lot of marketing and branding work. The first one has a lot going for it. If you like the more refined FEEL of the second one, I would look at other fancy script fonts that are more unique. They're out there, let me know if you need help finding them.

 

[BlacksheepCardigans]

Another marketing geek here - I'd choose a different font, honestly; there are so many wonderful ones out there now that you can make your logo look completely custom. Make sure that it stands up and out and is SUPER easy to read. Right now the white of the letters are getting lost in the white glints of the reflections and anyone with less than perfect eyesight is not going to be able to read it easily.

Last - and this is a pet peeve, but it's a big one - make sure that if you use a script or serif font (anything that has little edges on the letters) you use a CURLY apostrophe (also called a typesetter's apostrophe), not a straight hash mark. Right now when I read it, because it's my job to proofread and edit marketing campaigns, I read "Fogl-foot mark-s." Some fonts don't come with their own apostrophes and the computer fakes it, or sometimes the apostrophe gets switched out for a hash mark when the text is copied and pasted.

The good news is that the background - the jars - is absolutely gorgeous. That's 99% of the work, honestly.

Joanna Kimball
blacksheepcardigans.com

 

[herefordlovinglady]

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[chickensducks&agoose]

I think you need to be sure people can read your name. FOGL is a really weird word, and seeing it in script makes it really hard to figure out what it is. i voted for the first one, but i don't really like it, i just like that I can read it.

 

[arabianequine]

I voted number 2 and I like the font in the lower left corner. I think making it larger helped too.

Maybe add a picture of the #2 font larger to the lower left corner also in same post as the right one. I don't need it my minds made

up but might help other to compare.