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It's identical to raising your laying flock, except:
a) Broilers just require one kind of food their entire life. It's typically called "Broiler Starter/Finisher" or sometimes "Fryer Starter/Finisher".
b) They will spend nearly half their life in the brooder. Meat birds are generally ready at 8 weeks of age. And don't put it off for even a week, or you will have small turkeys on your hands.
c) Instead of a stationary coop, most people use chicken tractors which can be moved daily (or twice daily). This helps you keep the birds out of their own droppings and onto fresh grass which can reduce the feed bill and help prevent disease. It also concentrates their droppings for fertilization.
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Storey's Guide to Raising Chickens:
http://www.amazon.com/Storeys-Guide...bs_sr_1?ie=UTF8&s=books&qid=1209602977&sr=8-1
Joe Salatin's book "Pastured Poultry for Profits" is generally considered the bible, although I take extreme exception to some of his 'claims' in the book.
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There are lines of organic feed available, but do cost $20+ per 50 lb bag even when buying in bulk. You could make your own feed, which all the resources to do so are on the internet.
In the end, for me, I feed mine a natural vegetarian complete ration rather than organic.
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The industry standard for breeds are the Cornish Cross or Jumbo Cornish Cross. Some people have exreme difficulty raising these (I always did) others raise them with no problem. You should raise a crop of them and see if it works for you. If it doesn't, there are some alternatives out there for different kinds of broilers who don't grow quite as fast, but have better disease resistance consequently.
You CAN and should do it.