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Naming farms is not common around here either. It's usually just "the Anderson Farm" or "the Smith's Farm" or the like. Many of the dairy farms have milk producer association signs out front and they are usually just labeled like "Bill and Mary Smith.
When we started selling eggs locally we pondered names, but the name that said the most was our family name. We'd seen people selling local eggs labeled "Circle T Ranch" or "Green Acres" with a other explanations on the label "Locally Produced and Hand Packed by the Family". Our first questions were always, "What family?" and "Which farm would that be?"
We use a stamp on our cartons like this (not my real name or place):
McDonald Family Eggs
Ourtown, WI
Certified Organic by MOSA - Viroqua, WI
We felt that that said a lot more about our eggs being from a local family farm, as well as organic, than a number of labels could provide.
On another note, I went into the one of the local taverns for lunch last year and brought some eggs in for the owner. There was a half-dozen young "counter-culture" types in there having lunch. I was thinking that they might be interested in some organic eggs, so I asked them if they wanted to buy some. One gal turned up her nose at my eggs and said "No thanks". Then a fellow explained that they interned at a large organic farm in the area where they produced eggs and a few hundred acres of vegetables. He pointed to the T-shirts that several of them were wearing and said "We work at "Happy Acres Organic Farm"" (or something of that ilk). He then asked the name of our farm. I said "MY farm..." With the emphasis on MY. They wished me well, but I came away from that thinking that they were some sort of organic snobs, probably college kids from Madison interning for the summer who think they are the only ones who can do it "right".
I found the emphasis on which farm they worked at and asking the name of ours was kind of strange and that kind of tipped me off that they probably weren't from around here.