Thanks for the screenshot! I checked-in with the wonderful company that helps manage our ads and here is what they said:
"Your readers are on top of things! Yes, that's from us. We just started testing a new version of our Consent Management Platform yesterday. The consent box only displays for traffic coming from countries governed by GDPR, and this newer version is only showing to a really small percentage of that traffic for testing purposes.
If you have any additional questions, though, let me know!"
The rules for websites, internet providers, advertisers, etc., are constantly evolving... and we are required to follow local laws for all the areas in which we operate, which includes our peeps under GDPR.
This actually reminds me: When I was in the EU and visiting Sumi I remember getting GDPR notice popups on pretty much every site I visited, and it was really interesting to see the difference compared to the states.
... that said, I think the US is going to have similar rules in place (already do in California), so we're going to keep seeing more and more stuff like this moving forward.