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We have standard size dairy goats, Nubians and La Manchas. In this area, it costs about $35-40 a month per head to feed and care for. We dry lot (pasture here is about worthless anyway), so that does make a difference too.
Also, in this area, does in milk go for between $250 and $400, depending on the breed/age/lines/etc.
FYI: We sell goats' milk for $5 a gallon. That's the going rate in this area.
Best advice-don't pick a goat based on what other people like. Find a breed (or cross) that you like the looks and temperament of. Why is this good advice? Well, you are going to be looking at them and milking them twice a day.
Most people fall in love with the Nubians b/c they love the long ears. My Nubians are snooty. Like queens. My La Manchas are like the jokers, always willing to please and entertain.
If you are paying $5 a quart for goats' milk, you will definitely be coming out ahead owning your own. You will also be in control of how that goat is cared for, how the milk is cared for, etc.
But do keep in mind that goats are "freshened" every year, and they need to be dried off before they kid. If you stagger your breeding by three or four months, you can keep yourself in milk with two does all year long. We usually freshen at least one doe late in the year, then breed her late in the year so we stay in milk.
Both Nubians and La Manchas (and most Nigerians for that matter) are less seasonal than the "Swiss" (upright ear, large sized) goats so it's easier to breed them "out of season". Just another thing to consider.