I agree with 
@1dermaker1 I would investigate the electrical.
If possible, have your electrician come and do some troubleshooting.
There's a couple of things that stand out to me - brooder plate, hardware cloth, vacuuming and starting/putting on a movie...
There's also an outlet right behind the pool brooder - there's hardware cloth and a cord running out of it.
While perhaps the pool might act as an insulator, if the brooder plate or outlet is faulty...
I don't know of anything else that would take out chicks in 10-15minutes unless carbon monoxide somehow built up, but there's plenty of space and ventilation in there.
Just something to look at again.
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