Riot Over Nike Shoe Release -- Is there hope for the human race?

[redhen]

I just love reading between the lines.  Who do you imagine the people who blitzed "black friday' at Target were?

No clue, who was it?? Do tell..

 

[debilorrah]

No clue, who was it?? Do tell..

I think it is regional, actually. Here it is a certain group of people who believe that living off the government is their right, and dagnabit all, those shoes are MINE because I deserve them.

Other places may be a certain group of people who work their tails off and they believe THEY deserve those sales. Me? I stay home and pick through leftovers. I am SOOO done with fighting crowds. If I can't find it peacefully, it just wasn't meant to be.

 

[Bullitt]

Advertising for things we don't need kicked off in the 20's when buy now pay later first started

You could argue that there was advertising for things we don't really need even before the 1920s. But after World War II the marketing really began for every kind of product to realize the American dream. Everyone thought they had to "keep up with the Joneses" instead of just being themselves.

Now people wear clothes with company logos on them. I don't like clothes with logos and slogans and junk on them. I don't want to be a slave to corporations.

 

[DCasper]

I just hope they find out the military accidentally burned a pair of the shoes...

 

[Royd]

Makes me wonder, too...Like today's hybrid cars, most of today's shoes are overpriced, ugly as sin, and won't turn you into Michael Jordan, or for Cupman, is that Larry Bird?

 

[chickened]

 

[chickened]

For Cupman it would be Dennis Rodman.

Makes me wonder, too...Like today's hybrid cars, most of today's shoes are overpriced, ugly as sin, and won't turn you into Michael Jordan, or for Cupman, is that Larry Bird?

 

[ivan3]

Think I'll stick to marketing to women (more info - I'm lazy/more interesting - what can I say?), as regards the history.

Increasing marketing share to women, of a dangerous drug, in the early phase of creating Mass Appeal:

In the late `70's-early `80's, while reading the post obits in the NYT (read everything - kinda like the old Underground Comic character Trashman `picking up the vibe from reading the `cracks in the sidewalk' - call it `data mining' these days) I came across one for an advertising exec., it mentioned that he had consulted with Herbert O. Yardley in creating a wildly successful Lucky Strike cigarette campaign targeted at women:

1927: ADVERTISING: 1927 Philip Morris, RJR and ATC target women in Marlboro, Camel and Lucky Strike advertisements.
A sensation is created when George Washington Hill aims Lucky Strike advertising campaign at women for the first time, using testimonials from female movie stars and singers. Soon Lucky Strike has 38% of the American market. Smoking initiation rates among adolescent females triple between 1925-1935.

What is not mentioned in the history (link below) was illustrated in the Obit: Green was not particularly popular as a dress color among women. Apparently the appearance of the cigarette package being a more important consideration than the butts, to the ladies. The green circle on the decks of Lucky's was a problem. Yardley apparently suggested that Hill & Co. pump money into touting `green' as the new thing in fashion (money flowed to designers and style magazines). Along with the jump in the `wearing of the green' that resulted, the sales of Luckys went through the roof (along with the concomitant `testimonials', etc.).

Herbert O. Yardley is an early and important figure in the genesis of American cryptography and headed up `The Black Chamber' (so called) WW1 that later reemerged as the CIA/NSA (heck this post is probably being scanned by the ECHELON right now - NSA can't do it from the U.S. as it is against the law, instead, one of our allies in the system -Canada/Australia- does the deed). He wrote a pretty good book on poker: Education Of A Poker Player (just google - free pdfs of book here and there).

A couple of other examples, from the history (one directed at women, the other should be familiar to anyone old enough to remember the brouhaha over the `Joe Camel' ads - note the date - nothing new under the sun...):

1926: BUSINESS: ADVERTISING: P. Lorillard introduces Old Gold cigarettes with expensive campaigns. John Held Flappers, Petty girls, comic-strip style illustrations and "Not a Cough in a Carload" helped the brand capture 7% of the market by 1930.
1926: BUSINESS: ADVERTISING: Liggett & Myers' Chesterfield targets women for second-hand smoke in "Blow some my way" ad. There is a public outcry.

1907: ADVERTISING: Bull Durham ad shocks New York. In 1907, the American Tobacco Company signed a contract with the operator of a horse-drawn stage line in New York to lease advertising space. One very controversial ad appeared for "Bull" Durham, the nation's leading tobacco brand. "Onlookers were shocked at the sight of the bull's well-endowed maleness so graphically rendered, and had the driver of the first stage that appeared on the street arrested." The City of New York sued the coach company and its client, the American Tobacco Company, to ban the ads. The case went all the way to the Supreme Court in 1911, which upheld New York's ban. Ironically, this case ruling took place the day after the same court handed down a historic verdict ordering the dissolution of the Buck Duke's $240 million-a-year American Tobacco Company monopoly, which the court deemed in violation of the Sherman Antitrust Act. --Moyer, D. The Tobacco Reference Guide

quotes from: http://www.tobacco.org/resources/history/Tobacco_History20-1.html

Doesn't matter who you are, these days. You are both the `product' and the `customer' (riots for anything but bread is good news to the marketeers) just an FYI.