Using the eggs in - chicks out method I can accept 70% as an occasional worst rate but certainly not as the best. Most of your hatches should be better. So something is not as good as it could be. And you've shot down practically everything I can think of. I'll toss out another idea, though it's kind of grasping at straws. Some breeders of thick-feathered birds like Orpington sometimes pluck feathers from the vent area of males and females. The really thick feathers might hinder the rooster hitting the target. I don't know what breeds you have. Why this would be different this year compared to last year I don't know.
If you mail eggs or other people transport and incubate them then certain things are out of your control. I'd expect lower hatch rates from mailed eggs and not count other people's success or failure too strongly but if you are seeing the same thing with you in control, I'd be more concerned.
Do your chickens free range? A rooster doesn't keep a little black book to keep track of which hens he has mated with, it's often a matter of opportunity. A large flock like you have will not always hang together. Often certain hens form a sub-flock and spend a fair amount of time away from the rooster and the "main" flock so his opportunities are less. Often that sub-flock is a group of hens that were raised together. Have you noticed if it is the new hens'eggs not hatching or any certain hen's eggs not hatching? Dad's flocks of one rooster and 25 to 30 hens did not stay in a tight little group but would scatter over an acre or two. Still, practically all those eggs were fertile.
A few hatches with low hatch rates, well sometimes life plays with you but it sounds like it is consistent, not just an anomaly or two.
If nothing has changed in the way you feed them, manage them, handle the eggs, or incubate them then it has to be something to do with the chickens, probably the rooster. Whether that is something physically wrong with him or something behavioral I don't know. It sounds like you are in the business of selling hatching eggs or chicks so hatch rate is important to you, more so than some others. I'd try adding a second rooster and see how that goes. You have to look at results and stay flexible. Whether you ever come up with the cause at some point you need to try something. To me a second rooster is a logical step.