All right, I read the article, and still don't agree. Someone's been spending way too much time trying to analyze and interpret basic chicken behavior. Certainly there is the pecking order in the flock, and all the poultry politics going on. Where there are 2 or more roos in a flock there will be all that power struggle and periodic change in leadership.
But I don't believe the chickens think you're really one of them, and that you should engage in all that chickenish interaction with them. And some of the article's suggestions sound unkind, almost cruel. Knocking chicks over when they're fighting? Swatting, chasing, scaring roosters on purpose? I think doing that would put you more at risk of making a roo more wary & defensive around you.
Certainly you should spend time tending your flock and getting to know them, and let them become familiar with you. But the consistency they should expect comes best in the form of kind & considerate care. I think that fear is the motive behind most rooster aggression, not disrespect for your authority.
At this time I have 6 roosters with 60 hens. They are all mannerly, and do not fear us. I like to watch them buk-buk-buk to call their hens over to the treats I distribute, I wouldn't swat or slap them away from doing their job. They all stay busy mating with the hens, and I wouldn't try to stop them even if I could, or thought I should. Anyway, chicken sex happens so fast, you'd have to be right next to the hen to stop the rooster before he finished.
