What everyone else has said. A day or two in the fridge works wonders. You can throw it in freshly butchered - there is literally no harm in that - but to get the best texture and flavor, let it sit covered, in the fridge for a day or two to get past rigor mortis. SKin on is preferred because it helps hold in the moisture and has fat that helps baste the meat. Skinless is fine, but put plenty of liquid in, or it'll be a dry bird. Brine at this point is optional (but tasty) and takes an extra couple hours to a day, and will help with the dryness if doing a skinless bird.
Never heard of the bleaching the actual bird, and I'm pretty sure there are dimensions to that that aren't safe for your average home butchering (Other than bleaching your equipment when done). Also pretty skeptical that other than equipment, people aren't treating the chicken meat with bleach - seems to be bleach in direct contact of food violates a number of raw-food safety clauses... Can we get a link to the documentary that says otherwise? (Some bleaching agents are said to be food safe. Just not bleach itself.)
Never heard of the bleaching the actual bird, and I'm pretty sure there are dimensions to that that aren't safe for your average home butchering (Other than bleaching your equipment when done). Also pretty skeptical that other than equipment, people aren't treating the chicken meat with bleach - seems to be bleach in direct contact of food violates a number of raw-food safety clauses... Can we get a link to the documentary that says otherwise? (Some bleaching agents are said to be food safe. Just not bleach itself.)