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That's true about the muslin bags. If I remember correctly, you were paying about .15 cents or so each for them??? I'm not sure how shrink wrapping compares cost-wise.
If your regular price on 5 bars would be $20, then I'd charge the $12 for the sample pack. OOH, they're getting the privilege of trying 5 of your bars without having to pay full price. OTOH, shrink wrap sort of hides the scent of the bars of soap so that they can't sniff and pick what they want.
Another marketing idea might be to make up different sample packs so that they have to buy more than one to get all the "flavors." If you choose to do it for the $10 instead of the $12, mix and match your soaps so that you balance out the more expensive to make soaps with the less expensive to make soaps.