I started reading this last night. WOW! So much great info and interesting story behind Joel. I couldn't put it down. I made it to page 70, then my eyes got tired, so I had to quit. I will probably have it read by the end of the weekend. Anyone who raises broiler should make an attempt to read this. It is a very good book. After reading the chapter on how big production places process their birds, I will never even think about eating one of those nasty things again. If it ever gets to where I can't raise broilers, I will quit eating chicken.