Ok, so after calling the Red & White about something else and them informing me that my chicks will be arriving bright and early tomorrow morning I ran down to their brooder to test out the new heating lamp . Hanging two and a half feet above the 2'x3' "nest", the temps read 90 in the far corners and 110 directly under the lamp. I was shocked. My old lamp barely heated the floor to 95 when it was only a couple inches above the ground. So I raised the lamp a bit, succeeding in bringing down the temp to 100 directly under, but the corners dropped as well... to 85. I finally decided to try angling the lamp so the light shines across the bottom. Several adjustments later and the corner directly under the lamp reads 97 and the corner where the lamp is shining reads 99. Better, but still not perfect. Any suggestions? How high and/or at what angle do your lamps shine? Or do you use other methods of heating?